A branding project for a local Window and Conservatory company. Lee Griffiths of LG Windows required a minimalist logo for his company’s brand identity that presented the company to be swift, reliable and professional. With use of the primary shape, the square mimics a window, with the vivid orange colour representing the sun’s light shining through. The arrow promotes a reliable quick service with forward thinking and future aspirations of the company. The logo design and branding has been applied to business cards, letterheads, invoices, survey sheets, livery vehicle, company uniform and more. LG Windows have also commissioned design reaction to design and build the company site… coming soon!