Mount Kilimanjaro 2011 Charity
Lowri and Helen decided to raise money for two charities that they strongly believed in helping, those being Ataxia UK, and Cancer Research UK. The twist to the fundraising is that in October 2011, they will both be hiking up Mount Kilimanjaro in Africa. In a build up to this, they will be holding a number of small fundraisers and wanted to maximize the interest to generate the best possible turnout to each event to raise the best they can.
Using the social marketing media of Facebook, design reaction have built a custom design Facebook fan page that is displayed as their landing page. This is used to promote upcoming charity events, post blogs of their build up to October, and provide information on the charities and the challenge. As Lowri and Helen are using Just Giving for their online donations and will be fundraising themselves offline, the Facebook page holds the capability for them to log in and update the total sum raised so far.
But the biggest and best trick to this is that the custom fan page has been built using WordPress. So? I hear you say, well this means that while Lowri and Helen are off on their 7 day trek in Africa, they can easily update their blog, even post photos, via their iPhone so that donors back home in sunny UK can keep an eye on their journey LIVE!
Design Reaction wish Lowri and Helen all the best.