Privacy Statement

This website (the “Site”) is operated by Design Reaction of 34 Parc Fferws, Penybanc, Ammanford, Carmarthenshire, SA18 3QX, also referred to in this Privacy Statement as “we” or “us” or “our”.

This Privacy Statement should be read together with our Cookies Statement and Terms of Use and sets out how we will treat any personal information that you provide to us or that we collect or obtain about you.

We are committed to protecting and respecting your privacy. Please read the following carefully to understand how we will treat your personal information.


Information we may collect from you through the Site

We may collect information from you online in a number of ways, such as through your use of our Site and through our use of cookies (see the Internet Cookies section below). Some sections of our Site invite you to request information from us, or to contact us with enquiries and comments. If you do so, we may collect and process personal information about you such as:

We do not collect special categories of Personal Data such as race, ethnicity, religious or philosophical beliefs, sexual orientation, political opinions, information about your health, genetic and biometric information or any information about criminal convictions and offences.


Our use of your personal information collected through the Site

We may use personal information collected from you through the Site in the following ways:


Internet Cookies

We may also obtain information about your general internet usage through the use of ‘cookies’ which enable us to make certain parts of the Site easier to use and to improve the Site. Please see our Cookies Statement for more information. When you enter the Site, we may also collect information, where available, about your computer for system administration purposes such as your IP address, operating system and browser type.

This information is statistical data about our users’ browsing patterns and generally does not individually identify our users.


How we collect personal data

We may collect data in various forms such as via our website using contact forms, information about your equipment, browsing patterns through the use of cookies (read more on our cookies policy). Other forms of data collection include direct contact using email, telephone or post as well as networking and the provision of a business card. From time to time, we may receive information about you from third parties where a supplier may be granted to provide services to you that requires our intervention for support.


How we process your offline personal data

As well as information collected from you through the Site, we may also obtain personal information in other ways, such as by phone, email or in paper form.

We may also receive personal information from our customers, or from others, about themselves or about other individuals (such as our corporate customers’ employees) which is provided to us for use for the purpose of carrying out our business services. We will handle that information in accordance with this Privacy Statement.

This information could include:-


Our use of your personal information

We may use personal information collected otherwise than through the Site in the following ways:-


How long we keep your personal data

We retain personal information only for as long as necessary for the purpose for which we obtained them and any other permitted purposes. If information is required for two purposes, we will retain it until the purpose with the latest period expires; but we will stop using it for the purpose with a shorter period once that period expires. Your data is restricted to only those persons who need to use it for the relevant purpose and your information that is no longer needed is either irreversibly anonymised or destroyed securely.

We retain your personal information for as long as is necessary and used solely for the intended purpose as consented (e.g. quoting for work, accounting, marketing etc.), but only for the relevant purpose that we collected it for. You retain the right to remove this consent at any point which can be done by contacting us at or 34 Parc Fferws, Penybanc, Ammanford, Carmarthenshire, SA18 3QX.


Disclosing your personal information

We will not share personal information with any third party except where:-


Where we store your personal information

In order to provide our services and the Site, any personal information that we collect from you may be transferred to and stored by a third party at a destination inside or outside the European Economic Area, including in a country where the law provides less protection for personal information. By continuing to use our services or the Site and by providing any personal information, you are consenting to such transfers, storing or processing of your personal information.

If we engage a third party to process personal information on our behalf we contractually require them to apply appropriate safeguards for personal information.


Security of stored data

We have security measures in place for all personal information held to prevent them from being accidentally lost, used or accessed by an unauthorised body. Data is limited to any third party suppliers for the sole intended purpose required. Trusted third parties will only process personal information authorised by Design Reaction and they are subject to a duty of confidentiality.

We have security procedures in place to deal with any suspected personal information breach and will notify you and any applicable regulator of a breach where we are legally required to do so.


Links to third party websites

The Site may contain links to third party websites. If you follow a link to any third party website, please be aware that these websites have their own privacy policy and that we do not accept any responsibility or liability for their policies.


Your Rights

You have the right to ask us not to process your personal information for marketing purposes, which can be exercised by checking the relevant boxes when you complete an online form or by contacting us at any time at

Please note that by continuing to use our services or the Site and by providing any personal information to us offline or via the Site or email addresses provided on the Site, you are consenting to our use of your personal information as set out in this Privacy Statement. Please do not provide us any personal information if you do not want that information to be used by us in this manner.

This Privacy Statement, Cookies Statement and/or the Terms of Use may be amended by us at any time. Please check this page periodically to inform yourself of any changes. It was last amended on 25/5/2018.

If you have any questions, need further information about our privacy practices, or would like to let us know that your details require updating, please contact us at or write to us at 34 Parc Fferws, Penybanc, Ammanford, Carmarthenshire, SA18 3QX.

Design Reaction - 34 Parc Fferws, Penybanc, Ammanford, Carmarthenshire, South Wales, SA18 3QX
01269 400 295 - Design Reaction on Google+