Hair and Beauty business seems to be booming »

2013 seems to be a good year for the Hair and Beauty industry… but if the call comes in, design reaction can help.

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Perfection by Susan gift voucher design and print


Perfection by Susan Gift Vouchers

Perfection by Susan mobile beauty and tanning wanted to prepare herself for Christmas by purchasing gift vouchers as an ideal Christmas gift. design reaction provided the design and printed the gift vouchers on A6 card allowing Susan to write the treatments for the person receiving the gift voucher. The design follows in theme of the Perfection by Susan brand, with a strong use of the colour pink to the front side with contact details while the reverse is clean with a subtle background texture with plenty of space to write the required information.

Perfection By Susan car magnet design and print


Perfection by Susan Car Magnets

Susan Rees of Perfection by Susan mobile beauty and tanning needed to raise her brand awareness. With her role of travelling around from one client to the next, her car was an ideal option to start with. At an affordable price for small and new businesses, a pair of small car magnets is the ideal option, without committing to plaster the vehicle in vinyl graphics. The design is simple, in brand, and clearly provides a contact number.

Perfection by susan facebook fan page design

Perfection by susan facebook fan page design contact

Perfection by Susan Rees

The final addition to Perfection by Susan’s launch is now complete, the Facebook page. The past few weeks has been spent developing the Perfection by Susan brand starting with a logo design, followed by the price list, flyers and business/appointment cards, and to complete the set, a Facebook fan page.

As the majority of the public is now quite active on Facebook, using this tool to interact with local potential customers is very powerful. Many people are now opting to build a Facebook page rather than a website due to the targeted audience figures being much greater.

Perfection by Susan’s Facebook page helps her interact with her clients, post special offers easily, upload new products and photos, and much more importantly, with the increasing use of mobile browsing and smartphone apps, gets delivered straight to the target audience’s pocket!

The perfection by Susan Facebook page follows in style of her brand with her logo being the main focus in the cover photo, and content rich wall filled with various offers and prices. This allows friends and customers to comment on each post, instantly opening up the fan page’s awareness to the poster’s friends.

With the wall being open to the public to write to, this encourages people to leave positive comments such as testimonials, upload photos of their recent treatment and arrange appointments.

Another feature to the site is that potential customers can leave a private message directly via Facebook, or send an email to Susan’s personal email via the easy to use contact form.

Check out Perfection by Susan on facebook »

perfection by susan beauty design for print

perfection by susan beauty price list cover design

perfection by susan beauty price list inner design

perfection by susan flyer design

perfection by susan business card


Perfection by Susan Rees

With the launch of the brand being a success with the client, Susan gave me the go ahead with the design for the printed literature.  Above you will see the final artwork for a DL tri-fold price list, new business launch flyer, and a business card with appointment card to rear. The design follows in theme from the original brand design of the logo using primarily a pink/magenta colour along with a clean white and mid greys. The use of a floral watermark background adds to the design with some washed out circular elements breaking up the design. The design works well across the different medias, and is all in keeping with the brand and market placement. The facebook page for Perfection by Susan will be launching soon, so keep an eye out for it on design reaction.

perfection by susan rees logo design


Perfection by Susan Rees

Susan Rees recently started her own business as a mobile beauty & tanning specialist. With the name decided on Perfection, the brand needed a new logo. The subtle colours of blacks, white, and Magenta work well together, with the floral pattern giving a sense of relaxation. With the bold choice of colours, the logo can be used monotone to fit any given colour without losing too much detail from the logo. There will be more artwork to follow, with some design for print such as a price list, flyer and business/ appointment cards, and an exciting new Facebook fan page, so check back soon to see the final pieces.

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